Market environment
Key drivers of growth on the IT market
Banking and finance
- Increasing demand for advanced technologies used in financial services,
- Customers looking for comprehensive business and technology solutions,
- Enriching selected solutions with AI and ML-based tools,
- Developments in omni-channel solutions,
- Dynamically changing regulatory environment requiring constant adaptation of IT systems,
- The growing importance of cyber security.
General business
- Increase in IT needs of companies resulting from digital transformation - increasing demand for ERP, SFA solutions,
- Demand for advanced solutions with cost optimization - development of cloud and SaaS solutions,
- The need to manage a huge amount of data,
- Legal changes forcing the need to adapt IT systems.
Public sector
- The sector remains one of the largest recipients of IT services,
- High demand for advanced solutions, where security, reliability of systems and credibility of their provider play a very important role,
- High demand for IT solutions in the areas of social insurance, central and local government administration, health care or uniformed services.
Development prospects of the IT market
According to a July 2023 estimate by research firm Gartner, global IT spending will grow by 4.3% this year and exceed USD 4.7 trillion. According to Gartner analysts, the market is seeing a shift in IT spending toward technologies that increase automation and efficiency, which is expected to allow companies to scale up with fewer employees. The digital transformation process is undergoing changes, with IT projects now focused more on internal optimization tasks within companies.
Gartner forecasts that software spending will grow at a double-digit rate in 2023. This will be thanks in part to organizations shifting spending toward core applications and efficiency-enhancing platforms, such as ERP and CRM systems.
While global IT spending is expected to grow, Gartner analysts expect an 8.6% decline in hardware-related outlays, which will be impacted by continued high levels of inflation, reducing consumer purchasing power.
Recently, there has been increased business interest in the topic of generative artificial intelligence. Although AI technologies are very popular among managers, they still do not have a significant impact on IT spending. According to Gartner analysts' predictions, in the long term, AI-based solutions will be deployed in enterprises as part of current spending, largely as upgrades and new functionalities added to technology products currently used by companies.
| IT spending (USD billion) | 2022 | yoy change | 2023 (forecast) | yoy change | 2024 (forecast) | yoy change |
| Data centers | 221 | 16.6% | 218 | (1.5%) | 236 | 8.1% |
| Hardware | 766 | (6.3%) | 700 | (8.6%) | 748 | 6.9% |
| Software | 811 | 10.7% | 923 | 13.7% | 1 053 | 14.1% |
| IT Services | 1 306 | 7.5% | 1 421 | 8.8% | 1 585 | 11.6% |
| Telecommunications services | 1 423 | (1.9%) | 1 462 | 2.7% | 1 518 | 3.8% |
| Total | 4 528 | 0.5% | 4 723 | 4.3% | 5 140 | 8.8% |
Source: Gartner.
In turn, according to International Data Corporation's (IDC) May 2023 forecasts, the IT market will grow by 4.8% to USD 3.3 trillion this year in fixed rates. Spending on IT services will increase by nearly 6%, driven by the still high investment by enterprises in long-term digital transformation. Software-related spending will increase by 11%, driven most significantly by rising spending on cloud solutions. As IDC analysts point out, business representatives are paying more attention to costs than a year ago. Efforts are being made to consolidate and better control budgets allocated to cloud solutions, due to high macroeconomic uncertainty. Nevertheless, double-digit growth rates in cloud computing are contributing to the technology industry's historically high resilience to macroeconomic challenges.
Asseco's market position
Leveraging sectoral and international know-how and experience, Asseco is one of Europe's leading software producers.
The Company's strong market position was confirmed in the latest Computerworld TOP200 report, a comprehensive survey of the Polish ICT market. Asseco has once again become the leader of digitization in Poland. It achieved the highest ranking in 9 ranking categories.
Asseco Poland in the Computerworld TOP200 ranking:
| Category | Ranking position |
| The largest IT capital groups and subsidiaries operating in Poland - Leaders of digitization in Poland | 1 |
| The largest providers of IT solutions and services for the large business and corporate sector | 1 |
| The largest providers of IT solutions and services for the public administration and uniformed services sector | 1 |
| The largest providers of IT solutions and services for the healthcare sector | 1 |
| The largest providers of IT solutions and services for the financial and insurance sectors | 1 |
| Companies with the largest R&D expenditures | 1 |
| Major custom software providers | 1 |
| The largest providers of Business Intelligence, Big Data and Data Discovery systems | 1 |
| The largest servicing providers | 1 |
| The largest CIT payers in the IT industry | 2 |
| The largest providers of IT solutions and services for the banking sector | 2 |
| The largest providers of IT solutions and services for the telecommunications sector | 2 |
| The largest IT service providers for the education and scientific research sectors | 2 |
| The largest providers of Enterprise Resource Planning (ERP) systems | 2 |
| The largest providers of Customer Relationship Management (CRM) | 2 |
| The largest providers of services in the cloud model | 2 |
| The largest training providers | 2 |
| The largest integration service providers | 2 |
| The largest IT service providers | 3 |
| The largest providers of IT solutions and services for the energy sector | 3 |
| The largest software providers | 4 |
| IT companies with the largest workforce | 4 |
| The largest providers of IT solutions and services for the small and mid-sized enterprise (SME) sector | 4 |
Source: Computerworld TOP200 Ranking of IT and Telecommunications Companies, 2023 edition (ranking according to sales achieved for 2022).
Asseco also became the leader of the ITwiz Best100 ranking, taking 1st place in 11 categories of the list.
Asseco Poland in the ITwiz Best100 ranking:
| Category | Ranking position |
| Revenues of the largest capital groups in the IT industry | 1 |
| The largest providers of IT solutions and services for the large business and corporate sector | 1 |
| The largest companies with Polish capital selling their proprietary products and services | 1 |
| Companies with the highest sales to large companies | 1 |
| Companies with the largest servicing revenues in Poland | 1 |
| Companies with the largest revenues from the sale of integration services in Poland | 1 |
| Companies with the largest revenues from the sale of cloud computing services in Poland | 1 |
| Companies with the largest revenues from the sale of application implementation services in Poland | 1 |
| Companies with the largest CRM software sales | 1 |
| IT companies with the largest sales to government and uniformed services sectors | 1 |
| IT companies with the largest sales to banking sector | 1 |
| Companies with the largest revenue from IT training sales in Poland | 2 |
| Companies with the largest revenue from custom software sales in Poland | 2 |
| Companies with the largest sales of analytics and Big Data solutions | 2 |
| Companies with the largest sales of ERP systems | 2 |
| Companies with the largest sales to the healthcare sector | 2 |
| IT companies with the largest sales to the financial sector | 2 |
| Companies with the largest sales to the telecommunications sector | 2 |
| Companies with the largest sales to the SME sector | 3 |
| Companies with the largest software sales | 3 |
| IT companies with the largest net profit | 4 |
| Companies with the largest sales to the industrial sector | 4 |
| Companies with the largest revenues from the sale of IT services in Poland | 5 |
| Companies with the largest sales to the energy sector | 5 |
Source: ITwiz Best100, 2023 edition (ranking according to sales achieved for 2022).