Market environment
Key drivers of growth on the IT market
Banking and finance
- Increasing demand for advanced technologies used in financial services,
- Customers looking for comprehensive business and technology solutions,
- Enriching selected solutions with AI and ML-based tools,
- Developments in omni-channel solutions,
- Dynamically changing regulatory environment requiring constant adaptation of IT systems,
- The growing importance of cyber security.
General business
- Increase in IT needs of companies resulting from digital transformation - increasing demand for ERP, SFA solutions,
- Demand for advanced solutions with cost optimization - development of cloud and SaaS solutions,
- The need to manage a huge amount of data,
- Legal changes forcing the need to adapt IT systems.
Public sector
- The sector remains one of the largest recipients of IT services,
- High demand for advanced solutions, where security, reliability of systems and credibility of their provider play a very important role,
- High demand for IT solutions in the areas of social insurance, central and local government administration, health care or uniformed services.
Development prospects of the IT market
According to research firm Gartner’s estimates published in April 2023, global IT spending will grow by 5.5% this year to reach USD 4.6 trillion. The IT market is expected to grow in all regions of the world, despite the economic turmoil.
The coming quarters will be marked by changing market conditions. According to Gartner analysts, macroeconomic difficulties will not slow down the digital transformation. IT spending will remain high in 2023, despite the fact that GDP growth is projected to be near zero in many countries and economies are facing high inflation. The economic turmoil is changing the context of business decision-making and forces IT directors to set priorities and optimize spending. Analysts expect double-digit growth in the software segment, as companies seek competitive advantages related to productivity gains and automation. There is news in the market about reorganizations taking place at some B2B companies, especially those that have recently invested too much in growth. However, as the Gartner report points out, the demand for skilled workers continues, and companies will compete among themselves for IT talent.
Gartner forecasts that software spending will grow by 12.3% in 2023. Demand for IT services has been also growing, and companies are eager to hire outside consultants for IT implementations and ongoing support. According to Gartner, global IT consulting spending is expected to reach USD 1.4 trillion in 2023, up by 9.1% from the previous year. In the equipment-related market segment, on the other hand, outlays will decline by 4.6% this year, due to the lengthening of equipment replacement cycles by both consumers and businesses.
| IT spending (in billions of USD) | 2022 (estimate) | Change | 2023 (forecast) | Change | 2024 (forecast) | Change |
| Data centers | 216 | 13.7% | 224 | 3.7% | 238 | 6.1% |
| Software | 794 | 8.8% | 891 | 12.3% | 1 008 | 13.1% |
| Hardware | 717 | (10.7%) | 684 | (4.6%) | 759 | 11.0% |
| IT Services | 1 250 | 3.5% | 1 364 | 9.1% | 1 503 | 10.2% |
| Telecommunications services | 1 425 | (1.8%) | 1 480 | 3.9% | 1 536 | 3.8% |
| Total | 4 402 | 0.5% | 4 643 | 5.5% | 5 044 | 8.6% |
Source: Gartner.
Asseco's market position
Leveraging sectoral and international know-how and experience, Asseco is one of Europe's leading software producers.
The Company's strong market position was confirmed in the latest Computerworld TOP200 report, a comprehensive survey of the Polish ICT market. Asseco has once again become the leader of digitization in Poland. It achieved the highest ranking in 11 ranking categories.
Asseco Poland in the Computerworld TOP200 ranking:
| Category | Ranking position |
| The largest IT capital groups operating in Poland – the leaders of digitization in Poland | 1 |
| The largest CIT payers in the IT industry | 1 |
| The largest providers of IT solutions and services for the large business and corporate sector | 1 |
| The largest providers of IT solutions and services for the public administration and uniformed services sector | 1 |
| The largest providers of IT solutions and services for the financial and insurance sectors | 1 |
| Companies with the largest R&D expenditures | 1 |
| The largest custom software providers | 1 |
| The largest providers of Enterprise Resource Planning (ERP) systems | 1 |
| The largest servicing providers | 1 |
| The largest providers of services in the cloud model | 1 |
| The largest training providers | 1 |
| IT companies with the largest net profit | 2 |
| The largest IT service providers | 2 |
| The largest integration service providers | 2 |
| The largest providers of IT solutions and services for the healthcare sector | 2 |
| The largest providers of IT solutions and services for the telecommunications sector | 2 |
| The largest providers of Business Intelligence, Big Data and Data Discovery systems | 2 |
| The largest providers of Customer Relationship Management (CRM) | 2 |
| The largest software providers | 3 |
| The largest providers of IT solutions and services for the banking sector | 3 |
| The largest providers of IT solutions and services for the energy sector | 3 |
| The largest educational and scientific research IT service providers | 3 |
| The largest providers of IT solutions and services for the small and mid-sized enterprise (SME) sector | 4 |
Source: Computerworld TOP200 Ranking of IT and Telecommunications Companies, 2022 edition (ranking according to sales achieved for 2021).
Asseco also became the leader of the ITwiz Best100 ranking, taking 1st place in 14 categories of the list.
Asseco Poland in the ITwiz Best100 ranking:
| Category | Ranking position |
| Revenues of the largest IT groups in 2021 | 1 |
| The largest companies with Polish capital selling their proprietary products and services in 2021 | 1 |
| Poland's largest exporters of IT products and services in 2021 | 1 |
| IT companies with the largest net profit in 2021 | 1 |
| Companies with the largest sales to large companies in 2021 | 1 |
| Companies with the largest servicing sales in Poland in 2021 | 1 |
| Companies with the largest sales of integration services in Poland in 2021 | 1 |
| Companies with the largest cloud computing sales in Poland in 2021 | 1 |
| Companies with the largest revenues from the sale of application implementation services in Poland in 2021 | 1 |
| Companies with the largest ERP system sales in 2021 | 1 |
| Companies with the largest CRM software sales in 2021 | 1 |
| IT companies with the largest sales to government and uniformed services in 2021 | 1 |
| IT companies with the largest sales to financial sector in 2021 | 1 |
| Companies with the largest sales to the industrial sector in 2021 | 1 |
| Companies with the largest revenues from the sale of IT services in Poland in 2021 | 2 |
| Companies with the largest IT training sales revenues in Poland in 2021 | 2 |
| Companies with the largest sales of analytics and Big Data solutions in 2021 | 2 |
| IT companies with the largest sales to banking sector in 2021 | 2 |
| Companies with the largest sales to the telecommunications sector in 2021 | 2 |
| Companies with the largest sales to the SME sector in 2021 | 3 |
| Companies with the largest software sales in 2021 | 3 |
| Companies with the largest sales of custom software in Poland in 2021 | 3 |
| Companies with the largest sales to the healthcare sector in 2021 | 3 |
| Companies with the largest sales to the energy sector in 2021 | 4 |
Source: ITwiz Best100, 2022 edition (ranking according to sales achieved for 2021).